I honestly believe that if they have a deal with Samsung and Samsung is quietly planning on a gaming console (the only avenue they aren't in yet) then E3 was a place to talk with Bungie, Blizzard, Bethesda, etc about streaming 4k game content!
If this is even close to the information that may come out tomorrow we could be looking at MUCH higher than 25¢ and this is a possibility by all means as the market for gaming is in dire need to a change and developers WANT to push the envelope HARD!
Samsung has the name and money and NTEK has the 4k tech! Do the math :-)
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