This website dates back to 2007. However, for a long time there were few products listed and you couldn't even order anything. The old Datpiff logo t-shirts were sold through this website -- except that when I tried to put them in a shopping cart it couldn't be done.
This has been totally updated. New look, new products, and working shopping cart, etc.
I wonder what else they have going on? Don't get me wrong, even if it was only Datpiff, I'd say it was undervalued. But I'm liking what I'm seeing.
Wadi