Today was expected. It will dip. Progress and potential here is unique and the coffee product is genious. I suspect this could get some attention. With coke and pepsi struggling to fill this niche with energy drinks, I could see the big boys buying an introductory killer product like this one before long. Monster and Energy have outperformed the bigger players in soft drinks lately and in my opinion, they would look at acquiring one of the concepts in an infancy stage. They have the backing and product placement advantage, would be a smart move for them imo.
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