Yes, you are right, and every company want a piece of that pie too, but in order to put a new product in the market you need to spend a lot of money and time too, and is something that this company doesn't have right now , so basically what this company has to do is to find the way how to put the products that they already have in the market successfully, I know that is not an easy task but is the only task for companies to make money and be successful