Lumber is the kingpin- Home depot has a massive distribution for lumber so if ECOB lands in there for lumber this might become a penny uplist to a major exchange type story someday if they can manage it properly controlling expenses etc..etc..
Regardless if ECO becomes super-mainstream on the entire house I think everbody at a minimum would almost be foolish to not consider ECO red shield for finishing there basement with all the problems with sewer back up/sump pump failures people tend to have
In the meantime ARCA off the .025's maybe we see this uptick back to the .03s