I think he just did. If they're not giving it away, then stores and distributors - and we can thus assume customers - are paying for it. Buying it. Yes, they must be selling a product - if it's true it's been on store shelves for awhile. The numbers are a different story.
By the way, saying 'at all' suggests he is lying, and that the company is a total scam. Are you sure about this?
~R