Yeah, everyone knows they screwed up 2012. Everyone.
I certainly don't subscribe to the view that they (or the CC moderator) are a bunch of crooks - which is what you seem to be arguing. I suppose if you take that view, then nothing they say is of any importance or value.
My bet is they have fixed the problems with the business model.
Those problems in 2012 appeared to be taking on some low quality cases, and not having a key differentiator to distinguish themselves from the competition which longer term is definitely going to emerge. Of course, it was said there were a few other things, such as the Florida law changes and the Allstate suit.
I think the Quad Halo will bring in more referrals because lawyers will want to use it for their cases. This is why they kept going on about it in the CCs each time and none of us got it. (or believed it) It differentiates them from the competition. it is the key thing in attracting more lawyers and settling faster.
The next 2 - 3 quarters will tell if I am a dreaming idiot or someone with common sense. Place your bets.