This is what I found (if you have something better I'd like to see it):
". "We intend to use these funds to finance the development and creative for our 'Giant-Size' line of comics. The reality is that while advertising will wholly finance the lucrative revenue model for our freely-distributed books, we will need to cover the initial creative artwork and printing costs."
I interpret it to mean they will use the line of credit to fund the free comic books, until it can pay for itself (if ever).