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Hole shot King

06/05/13 12:06 PM

#25854 RE: Cowboy200009 #25853

looks good to me and it could be a good cash flow too

Branding is a key ingredient in Comikaze’s success, and after the first year Stan Lee bought into the expo as a partner and his name was affixed to the title in order to help with that branding effort. It’s worked, and now I can tell you that the company soon plans to take the convention on the road and international — they are looking to establish franchises, so to speak, with Comikaze conventions not just in other cities around the U.S. but in other countries as well. Latin American and Asian audiences abroad provide a particularly enormous potential for growth as a pop culture brand, if Comikaze expands into those regions. That overseas business can translate into some additional business being brought back home to LA when it inspires more tourism among foreign fans. Meanwhile, creating smaller franchise expos in other cities will help give new audiences a taste of what the brand has to offer, and could help lure additional attendees to the big show in LA. as well.