It's fair to say that they have not focused much on the stock nor the investor which is why I believe the pump and dump theory is BS. I would have expected a more agressive approach focused on the actual stock and potential investors, maybe even a delay on the last Q just prior to the movie hype, but no, not Joe. The company has simply kept us informed concerning promotional events through social media, but nothing more. So what are they up to, and why are they not over hyping, maybe because they're really doing it old school. I'm sure many of us have had the need for Vaseline sometime in our investing careers, but that doesn't make every company a big dick! Go Joe!