Shares won't be retired until there are successes. He's been trying to make something happen for a long time...the kids got spunk. Every business that fails loses money, that's how it works. If a man can pick himself up and keep trying more power to him. Steve just happens to have a public company with the charisma and connections to attract people. That's not going to change. That's his strong suit.
Who ever said making money was easy?
Steve has the fan club and the anti-fan club...popular fella I'd say