Oh come on. The website is new. A majority of the only people that know about it are from this board....he was at least smart enough not to start posting on a message board.
It was a targeted communication to this message board about information posted on this message board....but was done as a "letter to shareholders."
A normal company will PR letters to shareholders alone or as part of a filing.
Nope...PRing this would have brought a level of attention not desired....