The website is absolutely atrocious and yes they should revamp the site when they have finalized the packaging and have given each product it's specific name based on it's function. Putting a detailed mission statement in their home section would also be advantageous. I say they use the wording that appeared in their current PRnewswire. The product section should be detailing what each product is designed to achieve. Also having a store locator on the site will be essential.
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