Fair enough. This is a very crowded category - one that demands a very strong marketing / branding POA. We will know within the first 6mths. how well its been thought out and executed.
I dont say this often, but THIS would be a good one for QVC. Martha on that show along with a Dr. speaking to the efficacy of the products could be golden. IMO.
When is production slated for 'ship ready'? Martha is going to have start speaking up quickly about this line. Hopefully she doesn't sit back on her heals and just collect her 'guaranteed funds'. I am little surprised it was set up this way and not more in line with a % to velocity of sales.
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