I'm glad you pointed that out. It really excites me actually. Think about it..........The only reason I can see that he would do that is that maybe NEOM has everyone under license already. Imagine the ride we will be going on if all those companies he has mentioned are already selling NEOM under their own brand?? Isn't that what has been said in several NEOM PR's.....that it would be private labled by other companies and that NEOM would run in the background??