Come on fellas, the only posible thing that the "Awareness Posse" can accomplish is to make the employees of non-pilot stores aware of the GameznFlix information that is on THEIR weekly ads to be in a better position to answer THEIR customers questions. AND, by doing so, get more subscribers for GZFX. If the employees can steer a customer from a x-box game to a GZFX subscription, everyone wins. The customer has just so many dollars available to spend and we want some of it. Circuit City makes a clear $30, not just a markup on the game. We certainly win. No awareness, no prize.