It's called the Source here in Quebec as well...and they are also advertising agressivly. Would like for a Canada wide GZFX roll-out to happen. Canada's choice's in mail order rentals are pretty pathetic
It's all about going after BB and NFLX. This is one of the major reasons I jumped in all over this stock. I think CC knows what it has and the big job they have in front of them is trying to control the potential explosive growth of this relationship. It's all about strategy now. The share price will take care of itself.
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