Dear Frog,
"the long term investors who held through that split will somehow be rewarded for it. They won't. That money is long gone, lost, and will never be recovered."
DNAG is not the first or only company to do a reverse split. By reducing the number of outstanding shares, shareholders will benefit in the long run because they will hold an equvalent amount of a smaller pie.
Revenues measured against this porportionatly smaller pie will look far more inviting to institutional investors than earnings divided among 20 times as many shares.Therefore, that "money" is not "long gone", "lost" or unrecoverable.