That's more than a little tacky VivaVuva....and hopefully not....but I bet it will be less than a non-starter and turn people off.
I just read the pr and its poorly written, badly conceived and insincere....no what I would have expected. Maybe Danny's on vacation and somebody ran with this idea. on a scale of 1-10 the description and name are a 1/2. If you do read this board Danny quick, change it!
Maybe. VivaVuva is being positioned as pop culture style. It seems like this is aimed at younger crowd. FashionDollarStore is described as high fashion at a reasonable cost, and while that might appeal to the same age range, it might be going for a different type of person, and also including a broader age range.