The BCCI ice cream deal is the same kind of deal he made with Sony when Barry was in charge of RLTR: fluff to make it appear that something meaningful is going on.
I already explained about the packaging of the over-runs. Placing an unknown product in the shelves of some local outlets is not the way to introduce a product.
Franchises? Maybe he will find a few that will buy into this nonsense, but it seems destined to be more like the many movie deals he made with unknown outfits that never generated revenues at RLTR. You can bet that Barry would tout the first sale of a franchise all up and down the internet. Heck, he may even tout one that never happens.
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