Same CEO = Same Losses
Cirtran has lost money each and every year for more than 10 years under the current CEO's leadership. If it was not for the closely held board of directors and his poison pill severance package, he should not be the CEO.
Playboy does not want to be associated with Playbev/Cirtran. Playboy might have messed up and could possibly have to settle but unlikely Playboy will continue license with Playbev. Cirtran did not meet required sales objectives.
So even though Cirtran might get some cash, with no Playboy license, Cirtran has no business operations.
No business operations, no Company.
A possible short-term settlement play; long term = only losses.