With the continual legalization of recreational and medical use across the US, and eventually Canada, a huge run is bound to happen. Up-listing will just solidify the legitimacy that many people that have been sitting on the sidelines have been waiting for. Not to mention the revenue is already fairly large with this company.
While I do watch their stock to see what the herd thinks its worth, I'd say that their business structure is costly and no where nearly as efficient, marketable or scalable as the ticket I hold. They have plenty of patents, but we have a vastly more prosperous road ahead of us which I suppose is the reason why every mmj stock mentions our ticker when as their competition and why MJNA has so many poachers.