lol. good points cat, although I wont insult you and call you that guy :) I think advertising can be very premature, but I think we are definitely nearing time. golf galaxy was a big part of that since they are part of dicks. walgreens online is a big part of that too in my opinion
They will advertise as soon as it is in enough retail locations (along with online) to give them enough bang for their buck. Period. Sit back and relax.