Fck that. Jeremy will not be so stupid as to get in trouble with the FTC. They have lawyers that manage their risks. Everyone said that Pinterest was going down for copyright legal issues and they are going strong. Go yelp!
This was the same with Yellow Pages. Bigger Ads got more space, thus got more calls. Guess what, they paid more money for that space. I dont know much about Yelp, but this is how business works. I would love to see them follow the yellow pages brand and just list them all. (locals)