The HSA appears to be the gambler betting his last dollar and hoping to hit the jackpot !
It will probably get peoples attention because it is something different, and may open doors. But after people have scratched their heads, and figured out that there is nothing that they can do with it.
AMD is hoping that Apple which has a foot in both x86 and ARM machines, may be tempted to build a combo iPad,iMac. Fat chance !