paulyb, wrong. Where exactly do you pull those statements from? Never mind.
The OTA numbers have dropped considerably.
NAB, National Association of Broadcasters, sez OTA numbers are increasing in an era of cord cutting.
Nielsen isn't going out of it's way ...
Currently Nielsen only reports on television viewing that takes place via an over-the-air antenna or via pay-TV such as cable or satellite.
OTA has always been important to Nielsen and that's been one of its criticisms. From Sep 2013, Nielsen is finally joining the Internet party.
From September, homes that watch television programming online via broadband or through video-game consoles will also be measured. It won't be until 2014 that television viewing on tablets and other mobile devices are fully integrated into Nielsen's ratings.
Audience measurement is never perfect, but the statistics geniuses behind it, on both the broadcast and client sides, are confident enough to place considerable value in the numbers.
One interesting figure: As the No. 1 morning show in America, Today was worth nearly half a billion dollars a year in advertising revenue to NBC. That was just before the Curry debacle. Whoops.
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