I watched that Dr Oz relaxation drink thing after I recorded it. I know how much influence those daytime shows have, so I do think maybe the whole category will get a little bump from it, but there's absolutely no reason to think that bump is going to focus on KU when there are far more popular brands out there.
He did basically say they worked and were worth a try, but he specifically said not to give it to kids, don't mix with booze, don't drive or operate heavy machinery and only drink one a day. Maybe part of the reason no relaxation drink will ever be 'the next monster' is because of restrictions like that limiting sales.
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