$$ ERBB: Big Corp's DO NOT Innovate, Period!!
They make Marginal Improvements, sometimes, changing "Skins", as it called in the Engg. world. With Marketing Hype and Showmanship, they call it "Innovation".
They however, are VERY GOOD at Acquiring Small companies, that INNOVATE, their way into the ForeFront of their respective fields!
ERBB is a classical example of having a massive footprint, in a NASCENT Industry (befuddling, to try and dig up comparables in other fields)! MMJ alone will carry it far.
"Engineers can easily recognize how BRILLIANT, INNOVATIVE, HIGH-TECH, and STATE-OF-THE-ART this vending machine is! "
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