Options7 - For manufacturers that also sell direct to consumers, it is common practice for the manufacturer to NOT sell the product less than what the manufacturer's customer retailers and distributors are selling the product for.
The true price of the bars (MSRP) was/is a $1.29 -- Walmart decided to sell below that price to intro the product. AAPT will always sell the bars to consumers at $1.29. It also packed and shipped those cartons. Walmart is packing or shipping to end users...yet. Wlmart will raise the bar price to $1.29 so it can do roll-backs when it is offering quarterly shopper incentives.