Sorry, I must have missed it...whats that plan of theirs again?
It appears to be more of a line extension since its a new size - not really a launch of any sort. Launch would be an actual new product - not a new size. Re-launch would be a reformulation of some sort - not new size. Regardless...what doors is it in or do they really think a new size will actually put it on shelf?
There should no doubt be, at minimum, exposure on e-commerce...unless they have intentions of going DM or MLM. If not, their sales team is 100% dropping the ball w/ new business development. DO they have a sales team or is this only a 3 man operation?
IMO I'm not seeing/hearing bashing - its merely expecting, and rightfully so, performance. Products producing results will = sales. Sales results will = confidence and more trust from all investors on this board. Just show us the results. As an investor its certainly a reasonable request. Have they had time to do this...absolutely - regardless of whos been at the helm. The results dont have to be big...just SOMETHING, ANYTHING, would be great.
Pretty sure NRTI is very aware of all of these posts...and no doubt responding to many of them. With all respect - instead of being defensive, how about getting to work on producing RESULTS via innovation and you'll never hear another negative word again.
Bottom line -- larger specialty national accounts, no distribution. e-commerce, no distribution. Smaller specialty brick and mortars, no distribution...which means no distribuTOR - large or small - as well. In fact, I've asked around the industry and no one has even heard of Surgex (I happen to know the owner of Europa, the largest distributor in sports nutrition). And it would be silly to try and attempt Surgex in grocery or mass.
So, whats that plan again? To keep doing the same thing over and over again expecting different results?
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