Replies to post #210052 on Bebida Beverage Company (BBDA)

[Pilot74]

Branding themselves as a huge scam...

Weber dump in full operation should be his pr

[el lobo]

Yes sir, that is correct and it is working! Life is good!

[OlafKjelldsen]

This PR does show that BBDA is branding themselves heavily in their target demographic.

Sounds like a responsible business to me.

Sure, just as soon as marketing something intended to "chill you out" and make you sleep better is best targeted towards an arena where people go to get excited.

'Race fans' is a pretty limited demographic, especially when you're talking about sub-level series and back of the pack drivers. There's plenty of people here who wouldn't be aware of the racing sponsorship if they weren't invested in the company - because they aren't race fans. That goes for everyone else in the world. Unless you're a race fan, you really aren't getting any marketing impact from this company - unless you just happen to be at a store where they are giving out samples.

Maybe they are refusing to have their sales figures verified because they aren't very good - which is to be expected when the company obsesses over a basically off-target demographic for their product.