A brand provokes demand for other products within the brand. The way I see it, AAPT offers a very attractive selection of products to get the loyality of clients. Having said that, breaking down my monthly figure of $ 375.-- sales-turnover (for reaching almost 100 Mio in 20000 stores) we are talking a daily turnover of $ 12.50 per store. Always break down a projected target to a daily number and then it starts to make sense. So those in doubt that AAPT could make that should sit down and digest this figures. If we dig deeper in the future about the potential, then one has enough national or international companies to compare the turnover side and then AAPT has an open window to grab within 4 years 1 % of this 55 billion $ market in the USA. 1 % means 550 Mio - enough said.
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