Replies to post #53813 on Muscle Pharm Corporation (MSLPQ)

[Deep Space]

Looks right Crossroad.

For analytical purpose, gross margin calculation is tricky as you will have to calculate it based on your gross sales, not on net sales. If you look at Musclepharm's pre-accounting-mess financials, you will find gross margin recorded over 30%. This actually put me in trouble as I thought the cost was included in promotion

I will call it the DEAD money line,but looks to be a real stimulate to the supplement charts,and a way MP pistol whips the competition at times and shareholder lube...:).

I want to see BIGGER net sales for 1Q and beyond.

[avocet]

They are playing a shrewd game of marketing whereby they are doing everything possible to get new customers to try their products and it seems to be working quite well.

They way they structure their accounting is a deft process too.

MP's competition is scared and rightly so.