Mass production/distribution of sauces and seasoning would add huge revenues. But the way understood it was that the seasoning and sauces would be a required purchase for franchises first, then they would explore making them available to the retail market. That requires a number of franchises to be in place before that is a viable revenue stream... My immediate concern here is still financing. It's great that they have the funds to build the first unit, but as of now they don't have the funds to keep it operational. The "flip" strategy is a good idea but also dangerous if they open without working capital. What if they run out of money before they can flip the prototype? If that happens the company would be backed into a corner and we could see some terrible financing deals. That first deal is key. I believe Boyd said in the call that they would require a minimum of three units to become a franchisee. Thus If they can flip that first unit they would presumably have a buyer in place for the other two prototypes.