Based on the many years I have followed this stock, I would say overwhelmingly...it is due to lack of advertising. This company decided that it was more important to get a few bottles on shelves all over the world as opposed to slowing rolling it out and include marketing and advertising with it.
It was the arrogance of wanting to be "world wide" that has sunk this battleship. You can put the product on every shelf in every country in every store but if no one knows about it....no one will buy it. Consumers are not willing to "waste" money on a product they know nothing about. The company depended on store employees to love their product and do the marketing for them. Store employees could care less about WNBD. They just want to do their job and go home, most being overworked as it is.
It has been proven that even people in close proximity of WB head quarters have never even heard of Winning Colours...that speaks volumes imo. The "grass roots" effort that this ceo tried to convey was the "honorable" way to go about business was admirable when Andy and Barney ruled Mayberry but those days are long gone.
Most frustrating here is that the CEO saw his "my way or the highway" wasn't working and yet he refused to change course...hence the big gouge in the side of the ship.
News 
Market Data 
Discover 
AI
