So pro, if great news is expected "any day" why would one of these or it looks like today all of the big investors are shorting. With 10M shares trading this smells like bad news coming like the shark tank guy backed out or the signing of a big chain fell apart. Not just your normal shorting going on. What am I missing. And if it is just your normal shorting, what turns them around without getting crushed themselves with one great news story, like a big chain signing?