From my experience what really matters to investors is growth, not so much cash or cash flow. There are companies out there trading at 2% to 6% of book value that have between $50M and $100M cash on the balance sheet. But nobody cares because these companies are hardly growing. And that makes them a target and that in turn means you lose a lot of value as an investor. The added benefit of not having any cash is that you can't fake it or steal it.
Proper financing, yes, I believe they are working on that now. A bit late but then we can't all be geniuses.