Don, I have a few issues with your comments...
1. Wiki as a source... that's funny.
2. Where, in your source, does it indicate "too much cost?"
3. You state they can self-certify... well that's simply wrong. Reread your source. They do not qualify.
4. The ISO Audit, required for their CE Mark, is:
A. Paid for
B. Progressing; Phase I complete
C. A complicated process for which they've hired Expert Resources
D. Something I've done twice