Hoff, you are correct, the overhang of the CASHLESS warrants would have tortured this stock if you read the S-1. This exchange appears to put a floor into the Series A warrants while giving those that choose an opportunity to buy some calls at $.30. Seems like a responsible move.
Regardless of what they do with these warrants, if they don't EXECUTE, this is all for naught!! The ONLY thing that matters right now is establishing a strong and growing REVENUE stream and INCOME ..absolutely nothing else.
I could care less about any more athletes, other than Woods, they have had no effect on the business whatsoever.
REVENUE, REVENUE, REVENUE, REVENUE.