Sales is one thing but profits is what one wants to see Sales can be from land to assets or clearing a warehouse of unwanted items that will bring on more depreciation that can only be brought in by those sales that have no profits so as to take advantage of depreciation on those said sales.
The numbers are telling a story best listen to them if you like to keep your money.
What you saw today is short sellers taking on a bigger position is what I think is what is happening known as a dead cat bounce before sliding back to a lower low and lower high.