"IMO.... you give the CEO too much credit."
I don't think I do...however I think there are many here who are loyal longs that have hung their hat on his "best intentions". Best intentions should never be a CEO quality discussed thats a given the day you take the job. You don't even have to like his personality either. You can be a horses azz like Al "hacksaw" Dunlap. One of the most undesirable personalities for a CEO there is... the personality of a thumb tack but that guy knew how to run a business and he developed a reputation as the turn around king in business like Rubbermaid and Scott Paper. He new his role...make tough decisions and create shareholder value. Novel idea huh? My point is..this WNBD CEO IMO is more focused on glad handing and making the shareholders verbally feel good about WNBD its product (testimonials adnauseum) and its future (big box rollout...store count etc) instead of proving it with results. He isn't making any tough business decisions when required...like financing before the 11th hour. I use that phrase...MEASURABLE RESULTS often...its because there in that phrase lies proof of execution...of tough decisions being made so the shareholder is looked after. Instead all thats been given is fluff...hopes and dreams. You don't have to be a Hacksaw Dunlap and run a fortune 500 company to be looked at as a CEO ready and prepared to make sweeping changes to alter the course of a failing business plan. IMO...WNBD's CEO had no vision to get to where he needed to get by making small decisions of change along the way. He just purely had his sight on the end game never the short term goals that needed to be accomplished.
All JMO based on financials, cash burn, maxed out dilution, chill , shareholder value and all public information provided over a 7+ - year period.
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