makes complete sense...absolutely no reason to roll out advertising just yet...and actually the stores I have been watching have been selling some bars already without me buying them :)
Let them get good and rolled out maybe 6 months from now ..I would think maybe August or Sept..depending on how fast they get retailers onboard and how fast shelves get stocked... I will gladly wait this one out... and its possible that this won't even be AAPT as we now know it by that time :)