To start out small is what every business should do at the outset, but he was trying to fill a need that wasn't being met by any other sport supplement line at the time he started his own product line.
With that in mind, why wouldn't he want to set the sport supplement world on fire and make huge profits in the process?
It is a good thing Bill Gates wasn't shy about being a full tilt capitalist when he started MICROSOFT in his garage.
Actions do speak louder than words and the way these executives compensated themselves from very early on leaves little doubt that 'altruism' was never a part of their approach with the management of Muscle Pharm.
This guy was spouting a bunch of B.S. in an attempt to render a self serving revisionist version of the MP story in order to make himself and MP dear to everyone's heart.