Walmart's typical customers are the working classes - Bob and Betty six-pack - average income 30K to 35k a year. These people do not have the ability interest or inclination to buy a "goo in a tube" product at $9 a pop - no hint of single "goo tubes" yet, and even that would be overpriced at $3 a goo drop- and they are certainly not going to fork over $19 to buy EJ -by the way, I should add both sets of products are dubiusly efficacious- so while we may see a pop on the announcement it will fizzle...because distribution is not demand...