The section is called "SportsMoney" therefore they write about SPORTS related things. And they are talking about the actual products that are already out and endorsed by SPORTS figures. Not the stock or the company's future plans in OTHER industries.
No one here cares about that. The stock looks like it's still cheap at these levels. Looks like DJ will keep his foot on the pedal. I've basically sworn off pinkies, but this one is looking better and better.