I had wondered the same thing so I called the company and found out. Concerns are only deemed necessary if you can't get a answer. Luckily Aapt is always there to answer any questions.
Nutrabars is the trojan horse. Once you get your best seller in the store, and revenues are increasing, you gradually work on getting your other products into the store. That's the way it's done.
AAPT has proven they cannot manage the product lines already in production. AAPT cannot compete pricewise with other dry dog food and would implode if they started production. The product is a nice teaser for a bigger player.