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ORCA

03/03/13 2:06 PM

#19839 RE: wplong89 #19836

FITX TO THE MOON.ANNOUNCEMENT of F/S.The upbeat atmosphere of a stock split often pulls in a large number of new buyers. This influx of traders and investors can lift the stock price higher, giving exceptional gains for those positioned in the stock prior to the split stock announcement.

PRE-SPLIT RUN
For many stocks this is the most powerful phase of the split cycle as investors dramatically bid up the price of the limited supply of shares.

THE SPLIT
The day of the stock split provides more investor awareness of the already well publicized stock split. Many investors who watched the stock rise at the announcement and again during the pre-split run will now buy shares at the lower split prices. These final buyers can push prices even higher.