"How in the name of the Holy Grail can you say that the greatest scientists in the world do not understand their markets nor do they have a strategy?"
LOL!!!
Scientists aren't exactly well known for understanding markets or having a proper focus on competitive strategy in a market context. Instead, their focus on the technical facets of problems is legendary for its exclusive nature, and its abject ignorance of markets. And, it almost HAS to be that way... for any useful science to get done.
Most scientists will at least "tend" to recognize the utility of basic honesty in communication... certainly the benefits of being honest with oneself in the internal communications about the issues and obstacles faced in the research...
So, I don't think the problem with dishonesty that is apparent in KBLB's communication effort is something that comes from the science team...
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