I would think a company "launching" their all important international products campaign at this event would be registered for the event ...
Uhhhh O2 SECURE ISNT REGISTERED
DIGAME ISNT REGISTERED
EARTHCOMM ISNT REGISTERD
.............maybe they have a card table set up with some o2 leaflets in the local Holiday Inn Express down the street from the convention in Barcelona ....
Arrivaderci sUcKaS.... ( and I am one of them).........