So many on this board see Daymond John as the savior for EnerJel, PowerFuse, and ElectroFuse sales. I have said all along I am concerned about sell-thru as there is no question no one knows of our products at this time. I am sure, (pre-DJ), that Fuse has a marketing plan that will utilize all the jocks one way or another. I believe we will see this when the drops hit retail ... whenever that is! ... So far I hate the way EnerJel has been presented to the public by Fuse. Okay, they choose not to mention the pain relieving qualities at the present time because this requires additional studies and time, disappointing but I get that ... but not zeroing in on the "Site Specific Energy to Fatigued Muscles" which would give the ultimate consumer who is seeing EnerJel for the first time, a legitimate reason to purchase the product, I sure don't get that!
Maybe it's just the times, but I see the fear of litigation dictating way too many decisions, (in all walks of life!), to play it way too safe even when common sense suggests otherwise.
Fuse needs to absolutely tell the story about it's science, and it needs layman's info about the technology right on the box for all to see. Certainly a more detailed data sheet inside all retail boxes outlining the technology.
Our sales "hook" really is our molecular science. Tell the story and keep it simple so customers truly understand and can pass "the reason to buy" onto their friends.
Do we have something here, or don't we? If we do then lets brag about it right on the box!
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